STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
ISBN code or BARCODE:
9781137035448
€60,62
με ΦΠΑ
Strategic Management: Strategists at Work provides a practical and simple approach to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organisations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist\'s role. Key benefits: - Provides a comprehensive range of templates that have been road-tested with over 400 senior managers - Includes extensive case material and interviews - Lecture slides, tutorials, and multiple choice questions available on the companion website
- Σχήμα
- 234 Μ 156 Π 0 Υ
- Εκδόσεις
- PALGRAVE MACMILLAN
- Έτος Έκδοσης
- 2014
- Μήνας Έκδοσης
- 12
- Σελίδες
- 236
- Γλώσσα
- αγγλικά