The Business of Olympic Games Sponsorship
The Business of Olympic Games Sponsorship
ISBN code or BARCODE:
9789608386068
€55,78
€44,62
Έκπτωση 20%
με ΦΠΑ
Incentives and Rewards
[...]This book provides many leads for a more in-depth study of the wilde-ranging effects of the Athens Olympics. Once the Games have ended, challenges, achievements, opportunities - gained and lost - will be placed under the microscope of history.
"The business of Olympic Games sponsorship: Incentives and rewards" takes a close and careful look at the relationship that exists between companies and the Olympic Movement. It seems that corporate support has become an integral part of the Game's existence.[...]
- Εκδόσεις
- Κέρκυρα - Economia Publishing
- Έτος Έκδοσης
- 2004
- Σελίδες
- 244
- Εξώφυλλο
- Σκληρό εξώφυλλο
- Γλώσσα
- αγγλικά
- Συγγραφέας
- Μπενέκη Ελένη
- Συγγραφέας
- Καψή Νέλλη