HOW BRANDS GROW PART 2
HOW BRANDS GROW PART 2
ISBN code or BARCODE:
9780190330026
€36.88
Tax included
IB - ACADEMIC - INTE
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
- Σχήμα
- 235 Μ 162 Π 18 Υ
- Εκδόσεις
- OXFORD UNIVERSITY PRESS
- Έτος Έκδοσης
- 2021
- Μήνας Έκδοσης
- 9
- Σελίδες
- 256
- Γλώσσα
- αγγλικά