Marketing of Shipping Companies
Marketing of Shipping Companies
ISBN code or BARCODE:
9789603517306
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A Tool for Improvement of Chartering Policy
This book aims at providing a comprehensive text about what marketing of shipping companies means, presenting the stages of marketing implementation in shipping companies, describing the marketing policies and philosophies of shipping companies, presenting a comparative analysis of marketing implementation in the leading tanker and liner shipping companies in the world, analyzing the role of marketing as a tool for improvement of chartering policy.
- Εκδόσεις
- Σταμούλη Α.Ε.
- Έτος Έκδοσης
- 2008
- Σελίδες
- 235
- Εξώφυλλο
- Μαλακό εξώφυλλο
- Γλώσσα
- αγγλικά
- Συγγραφέας
- Πλωμαρίτου Εύη Η.